The Custom Story

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For brands that want ongoing strategy, story and content support, or one-off copy.

Your brand does not stand still, and neither should your story. New offers, new audiences, market shifts, all of these change how you need to show up.

The Custom Story is a partnership where Storyworx acts as your on-call brand story and messaging brain. You get strategy, content and consistent refinement of your story so it stays alive, aligned and working, whenever you need it.

You do not just get words, you get a thinking partner who understands human behaviour and what makes your specific audience care and act.

This is tailored to your needs, but might include:

Strategy sessions
A live session to:

• review your goals, what has changed and what is coming up
• decide your narrative focus for specific campaigns, promotions, events
• choose key campaigns or messages to push
   

Content strategy
A simple plan you can actually use, for example:

• campaign or theme for the month/quarter/year
• key message pillars to reinforce
• suggested content topics and angles for your chosen channels
   

Done for you storytelling and copy
I bring the strategy to life with written and digital assets, which could include:

• social media captions or post copy
• email sequences or newsletters
• landing page or sales page copy
• blog or long form articles
• scripts or outlines for video or audio
• graphic design for websites, social media and print
• video filming and creation
   

Ongoing story refinement
As I see what resonates, I adjust:

• tweak your messaging and language based on performance
• evolve your story as your offers and audience change
• capture new proof points, examples and stories for future use

• Brands that want to stop reinventing the wheel with every campaign
• Founders who want a trusted brain in their corner, not a new freelancer every time
• Businesses that know story driven content is key to growth and want to take it seriously